Foodie

One of my US team urges me to report on the travails of former BBC DG Mark Thompson, tasked with creating a digital future at the New York Times.

The latest figures suggest full digital subscriptions may have plateaued. In the first quarter of the year they rose 39,000, to 799,000. At the start of the second quarter, Thommo unveiled his plan to attract younger digital readers, with an range of cheaper apps, including NYT Now, at $8 a month, instead of the full subscription of $15 a month. NYT Now duly brought in the majority of new subscribers over the quarter - at 32,000. Overall profits were down to $16.5m for the quarter, compared to $22m the previous quarter.

Next tactic from our square-jawed digital super-hero - a cooking app, which will "initially be available for free to build up as large and engaged an audience as possible before we begin to charge".